- 4 mins
Introduction
In the ever-evolving landscape of education, technology plays a pivotal role in enhancing learning experiences. Justina, an educator with six years of full-time teaching experience, specializes in Consumer Behavior, Social Media Marketing, Digital Marketing, and Marketing Research. Recently, she developed a class in Customer Relationship Management (CRM). Her story of integrating SimpleSurvey into her classroom offers valuable insights for fellow educators.
The Challenge
When Justina first began teaching Marketing Research, her students were required to collect survey responses manually. This involved printing out surveys, distributing them, collecting responses, and manually entering the data. This outdated method was time-consuming, prone to errors, and not reflective of modern marketing research practices.
The Solution
Justina discovered SimpleSurvey while searching for a more efficient and modern solution. Drawn to the fact that SimpleSurvey is a Canadian-based company, she appreciated the opportunity to support a local business. After reaching out to SimpleSurvey and receiving prompt assistance and pricing information, Justina decided to integrate the platform into her classroom activities.
Implementation in the Classroom
Semester-Long Integration:
Justina integrated SimpleSurvey into her curriculum from the start of the semester. Students received their login details in the first or second class and used the platform throughout the semester.
Hands-On Learning:
Each class began with a one-hour lecture where Justina demonstrated different question types and how to navigate SimpleSurvey. This was followed by a two-hour lab where students completed assignments using the platform.
Assignments and Projects:
Justina designed a series of assignments that gradually increased in complexity. These assignments taught students how to use various question types, apply skip logic, and generate cross-tab reports. For the final project, students were required to collect 100 survey responses using SimpleSurvey.
Real-Time Data Analysis:
Students used SimpleSurvey to enter demo data, run reports, and analyze results. This hands-on approach provided them with practical experience in marketing research.
Features and Benefits
Ease of Use:
SimpleSurvey's intuitive interface made it easy for students to create and manage surveys. Even when updates were made to the platform, students quickly adapted and helped each other navigate the changes.
Color-Coded Cross-Tab Reports:
A unique feature that Justina found particularly useful was the color-coding in cross-tab reports. This visual aid made it easier for students to understand and interpret data, enhancing their learning experience.
Responsive Support:
Justina praised the outstanding support from SimpleSurvey, particularly from Caroline, who was always quick to resolve any issues. This level of service ensured that classroom activities ran smoothly, even when unexpected challenges arose.
Student Feedback
Justina's students, who are tech-savvy and comfortable with web-based applications, found SimpleSurvey to be intuitive and easy to use. The platform's features, combined with Justina's structured assignments, provided them with a comprehensive understanding of marketing research.
Advice for Educators
For educators considering using SimpleSurvey in their classrooms, Justina emphasizes the importance of the platform's responsive support. In a classroom setting, where timely resolution of issues is crucial, SimpleSurvey's quick and effective support can make a significant difference.
Conclusion
Justina's experience with SimpleSurvey highlights how modern technology can transform traditional teaching methods. By integrating SimpleSurvey into her curriculum, she provided her students with valuable hands-on experience in marketing research, preparing them for real-world challenges. For educators looking to enhance their classroom experiences, SimpleSurvey offers a robust and user-friendly solution.
Interested in learning more about how SimpleSurvey can benefit your classroom? Contact us today to get started!